SimilarWeb is one of the most popular business intelligence tools that helps business owners and digital marketers to get various insights of the business including website traffic, customer engagement. Using these insights, brand owners can create a digital marketing strategy to take their business to the next level.

Even some of the bigwigs in the industry like Microsoft, Google and eBay are using SimilarWeb for getting insights. But if you are running a small business, then you don’t need a heavyweight software like SimilarWeb that is packed with hundreds of features. In fact, most of the features won’t be useful or you need some expert guidance to implement or understand those features.

But there are many alternatives to SimilarWeb that could prove to helpful for your business. In this article, we’ll explore the 10 best SimilarWeb alternatives.

Top 10 Best SimilarWeb Alternatives Compared

1. SEMrush

SEMrush is one of the best alternatives to SimilarWeb as it offers a complete suite for managing your digital marketing campaigns. With the help of its auditing tools, marketing professionals can easily hunt down all the potential SEO weakness areas and reposition themselves in search engine rankings.

semrush logo

Best Alternative to SimilarWeb

The reason why SEMrush is rated as the best alternative for SimilarWeb because it shares few features much like SimilarWeb. Apart from that, SEMrush also offers insights on traffic sources of all your competitors.

Using SEMrush, you can easily gauge the type of digital marketing strategies employed by your competitor. It also provides data on the subject topics that interest your audience.

10 Best SimilarWeb Alternatives
10 Best SimilarWeb Alternatives

Keyword Analysis

When it comes to keyword research, SEMrush is second to none as it provides the same kind of functionality like SimilarWeb. The only difference you will see between both these tools is that SEMrush provides an organic keywords list.

The main objective behind the keyword research tool in SEMrush is to provide a list based on its density, CPC and search volume etc. Hence you cannot find any paid keywords though this tool.


  • Easy to use
  • Link Building
  • Effective keyword research
  • Backlink checker
  • Thorough traffic analysis


  • Too technical
  • Time consuming


SEMrush offers the following pricing plans:

  • Pro                       –        $119 / month
  • Small                    –        $229 / month
  • Medium                –        $449 / month

2. Alexa


Next in our list of the best SimilarWeb alternatives is Alexa, a popular tool that helps digital marketing professionals and obtains critical information about their website including traffic, pageviews per visit, bounce rate, traffic sources, top search queries, etc.

If you want to know everything about your website traffic and your customer behavior, Alexa is your best bet. Even though Alexa is a paid tool, you can use the free trial to get the basic traffic analytics for your website.

Competitive Analysis

Digital marketing professionals rely hugely on Alexa to gather valuable insights of the website and devise their marketing campaigns accordingly. For example, if Alexa shows a particular region with heavy traffic, then marketing will be promoted heavily in that region to acquire the customers.

Apart from you other business intelligence and marketing analysis tools, you can use Alexa to compare your competitors to gather their traffic sources, regional exposure, search queries, social media exposure etc.

Alexa dashboard 1
10 Best SimilarWeb Alternatives

Precise Insights

With Alexa, you get detailed website statistics including countries in which your website is popular; If you need more detailed insights, you also can get audience demographics including gender wise audience, age group, education wise etc. These statistics will help marketing professional to identify their targeted audience and plan their campaigns accordingly.


  • Competitor backlink checker
  • Audience demographics
  • Detailed website traffic statistics
  • SEO Audit tool
  • On Page SEO checker


  • Not accurate information for sites with less traffic


Alexa offers the following pricing plans:

  • Basic                    –        $19.99 / month
  • Insight                  –        $79 / month
  • Advanced             –        $149 / month
  • Agency                 –        $299 / month

3. Ahrefs

Ahrefs is another excellent alternative to SimilarWeb and one of the most popular backlinks analysis tool. With Ahrefs, you can easily search and discover all the domains referred or traffic sources to your website.

ahrefs logo2

Moreover, Ahrefs not only provides the domains, but also provides you details about the links that got follows and helpful for your authority domain goals.

Another useful feature with Ahrefs is the batch analysis tool that allows brand managers and digital marketing professionals to analyze a set of backlinks from your competitor website easily.

This batch tool helps you save a lot of time as you can compare dozens of domains in a single click, get valuable insights and work out a strategy accordingly.

Digital marketers and SEO professionals can hugely gain from Ahrefs as it helps them to understand various link-building strategies.

10 Best SimilarWeb Alternatives


  • All-in-one SEO toolset
  • How-to guides and tutorials
  • Keywords Explorer
  • Site Audit
  • Rank Checker
  • Backlink Checker


  • Steep learning curve


Ahrefs offers the following pricing plans:

  • Lite                                 –        $19/ month
  • Standard                         –        $179 / month
  • Advanced                       –        $399 / month
  • Agency                           –        $999 / month

4. Quantcast

Next in our list of the best SimilarWeb alternatives is Quantcast, a company that offers AI-based real-time advertising and high-quality audience insights. Using Quantcast, brand owners can get accurate details about user demographics and psychographics.

quantcast logo
10 Best SimilarWeb Alternatives

Digital marketing professions and webmasters largely prefer Quantcast because of its accurate measurements and insights about user behavior, lifestyle and demographic details.

If you want to understand about audience and grow your customer base, Quantcast is your best bet. It offers real-time AI-based inputs to help drive your results and take your business to the next level.

While most of the useful features are made available in the paid version, you can still get some basic user statistics in graphical form in the free version.

10 Best SimilarWeb Alternatives

Overall Quantcast is a highly effective platform that allow businesses to plan, activate, measure and innovate easily.


  • All-in-one advertising platform
  • Data accuracy
  • Real-time data insights
  • Training resources available


  • Takes time to understand the various features available
  • Slightly expensive


  • Custom Pricing

5. BuiltWith

builtwith logo
10 Best SimilarWeb Alternatives

If you are looking for the best lead generation software, then BuiltWith is your best bet. Many famous companies across the world like Harvard Business School, MIT Technology and The Wall Street Journal use BuiltWith data for their A/B testing research and investigation tasks.

Using BuiltWith, digital marketers can gain abundant information the latest technology trends, business intelligence and market analysis data to enhance their lead generation.

BuiltWith database covers more than 673 million websites and 52000+ web technologies to help you identify various statistics about a specific brand or business. You can easily filter the results bases vertical, traffic and demographics etc. Hence, before you approach a customer to do your sales pitch, you can quickly get all the information about them and alter your sales pitch accordingly.

10 Best SimilarWeb Alternatives

The lead lists generated by BuiltWith can be played according to your needs as you can filter the results bases on certain keywords or phrases, technology used, budget etc. Using BuiltWith you can easily track all details of your competitors including their CDN used, CMS used, metrics etc.

BuiltWith comes loaded with a treasure trove of tools that helps you mine any kind of information you want about a particular site. The user interface is extremely easy to use, but will take some time to understand the features in the platform, as there is a lot of information out there.


  • Lead generation
  • Keyword-based lists
  • Advanced filtering
  • Business Intelligence
  • Lead Research


  • Steep learning curve
  • Bit expensive


BuiltWith offers the following pricing plans:

  • Basic                    –        $295 / month
  • Pro                       –        $495 / month
  • Team                    –        $995 / month

6. Moz Local

Do you know that more than 70% of search results in Google contain a local feature? Hence, it is imperative you need to improve your local business and Moz Local is the best way to achieve that.

moz logo
10 Best SimilarWeb Alternatives

With Moz Local you improve the online presence of your business in a big way as you can easily leverage many vital factors for visitors. If you need to improvise your local SEO ratings, then it is important to provide accurate data.

10 Best SimilarWeb Alternatives

Moz local allows you to create and post business listings on various social media channels like Google, Facebook etc. To avoid confusion, the automated duplicate deletion tool will automatically remove all duplicate listings.


  • Listing management and distribution
  • Reputation management
  • Social posting
  • Automated duplicate deletion
  • Powerful reports & insights


  • No free trial available


Moz Local offers the following pricing plans:

  • Lite                       –        $129 / year
  • Preferred              –        $179 / year
  • Elite                      –        $299 / year

7. SerpStat

serpstat logo
10 Best SimilarWeb Alternatives

SerpStat is an effective SEO tool that helps businesses to enhance their SEO/PPC campaigns, link building and keyword research. SerpStat comes loaded with a lot of features like keyword research, backlink analysis, rank tracking and website analytics etc.

10 Best SimilarWeb Alternatives

SerpStat’s primary feature is website analysis that displays every bit of information of a website including search engine visibility, competitors, your website position on top associated keywords etc.

Keyword research is another highlight with SerpStat as it displays thousands of related keywords ranked by search volume for a specific keyword.


  • Easy to use
  • Affordable
  • Detailed user manual
  • Freemium model
  • Backlink analysis
  • Rank tracking
  • Excellent customer support


  • Keyword data lacks accuracy
  • Site Audit is not proper
  • Social media data is not used


SerpStat offers the following pricing plans:

  • Lite                       –        $55 / month
  • Standard               –        $119 / month
  • Advanced             –        $239 / month
  • Enterprise             –        $399 / month
  • Custom                 –        Custom Pricing

8. BuzzSumo

buzzsumo logo
10 Best SimilarWeb Alternatives

BuzzSumo is a powerful online tool that helps content creators to quicky run a search and get content ideas on the latest trending topics in the internet. It is also one of the most popular content marketing tools out there that is also widely used for influencer marketing too.

10 Best SimilarWeb Alternatives


  • Competitor backlink checker
  • Audience demographics
  • Detailed website traffic statistics
  • SEO Audit tool
  • On Page SEO checker


  • Not accurate information for sites with less traffic


BuzzSumo offers the following pricing plans:

  • Free            –        Only 10 free searches per month
  • Pro              –        $99 / month
  • Plus            –        $179 / month
  • Large          –        $299 / month

9. Conductor Searchlight

conductor logo
10 Best SimilarWeb Alternatives

Conductor Searchlight is a cloud-based content intelligence platform specially designed to assist digital marketers to optimize their website content SEO. It is also one of the popular alternatives to SimilarWeb as it offers various features like SimilarWeb.

10 Best SimilarWeb Alternatives

Using Conductor Searchlight, you can easily create online experiences tailormade to your audience, quickly measure your website performance across various social media channels and stay ahead of the competition all the time.


  • All-in-one marketing software
  • Voice Search
  • Deepcrawl integration
  • On-page editor
  • Adobe and Google analytics integration


  • Steep learning curve


  • Conductor Searchlight starts at $1995

10. SpyFu

spyfu logo
10 Best SimilarWeb Alternatives

Last but not least, SpyFu is another popular alternative to SimilarWeb. It is a business intelligence tool that helps boost your SEO and PPC. Just enter a domain name and SpyFu lists all the associated keywords, associated ads and its competitors. If you are already running a campaign, then using SpyFu will largely help in improving it effectively.

10 Best SimilarWeb Alternatives


  • Enhance website traffic
  • Track keyword rankings
  • SEO competitor research
  • PPC competitor research
  • Keyword research


  • Keyword ranking detail not accurate


SpyFu offers the following pricing plans:

  • Basic                    –        $33 / month
  • Professional        –      $58 / month
  • Team                    –        $199 / month

Final Words

Hope the above list of the top 10 best SimilarWeb alternatives compared has provided all the information and a detailed description every tool.

Please provide your thoughts and comments in the feedback section provided below. If there is any website that is missed out or a website that you like, you can always provide your suggestions here.

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