What Content Should You Write for Your Blog?

Simply creating a blog is not enough – you will need to create a high level of engagement, and that means, maintaining and keeping your audience engaged. Getting a one-time engagement level won’t do, and that’s why, you need to create such content that will keep them coming back for more.

By focusing on specific topics, themes, or any new information, in a certain format – it will be something different, and hence, you will be rewarded with new leads and subscribers.

So, how do you go on about this? What new content can you create that will gain the attention of your audience?

Online Courses/Tutorials

Do you know that tutorials and online course business are a multi-billion dollar business today?

You can provide a tutorial to your audience, that will not only increase the readers’ experience plus it will also add value by providing information, and is one of the great ways to connect with your audience – both old and potential ones – and will show them that you can provide them with valuable information.

That said, you also have the option of creating an online course and make it available on platforms such as CreativeLive, SkillShare or Udemy, and you can either make it ‘free’ or ‘premium’. You can also create a series of online courses based on a certain theme and upload it on YouTube.

The choices are many, it’s up to you to decide which ones suit you best and for your audience.

Product Reviews

Only a few years have passed that we have started seeing these blogs – blogs featuring product reviews, that is.

As per these blogs’ norms, the owner of the blogs (known as bloggers, obviously!!), reviews products that they have used and liked – and they include affiliate links for others to buy that very said product.

If you plan to go this route, you will have to give a lot of relevant information about a product, and then, add both the positive and negative reviews, followed by a list of other products that you don’t recommend – in this way, you will be able to develop a good rapport with your audience as an honest reviewer.


Be it the ‘Top 10’ or ‘Top 5’, any content in the form of a list – thus, the name ‘listicle’ – they will and have always been a hit with the audience.

People are always interested in these kind of lists as they focus on themes that are generally trending with the general public – and while writing these type of content, it’s going to take a whole lot of research, but it will be completely worth your time if you are looking to make an impact on your audience and want to capture the attention of your potential readers.

Do you know why listicles are loved by all?

That’s because they are easy to skim and read through, and in most cases, they are readily shared by all on the social media platforms.

If, you too, are wanting to create a listicle for your blog’s audience, it is suggested that you at first research and then, prepare the content – you want to create a listicle that will catch the attention of your audience, so, take your time and make it worth their while.


Okay, it may sound boring, but do you know that it can catch the attention of your audience – we are talking about PDFs/eBooks.

Based on what your blog is based on, you can write an in-depth essay featuring the topic, and then, you can also offer the same as a downloadable PDF/eBook, or simply offering the same is okay that focuses on the topic.

Your audience will appreciate the way you have put your extra efforts and will feel that your blog is worth subscribing to – though, you should make sure that no matter what PDFs/Ebooks you plan to include in your blog for your audience to download, it should be related to your blog’s theme.


Of course, it goes without saying that to earn good subscribers for your blog is to provide valuable content for your readers – provide solid content that will interest your readers, and they will readily share it and will keep coming back for more.

Just like the above-mentioned ideas, you can also add a set of resources (in the form of links, of course!!) that will allow your readers to gain valuable information. For this type of content, you can either do this on alternative days or you can even single out a day from a week, and post this content.

Take your time for this type of content, and add only the links that you think are of value to your blog’s audience.

When it comes to your blog, knowing your audience is the most important thing – you will want to gain their attention, so providing valuable content for them is a must, so that they will want to keep coming back for more.

When it comes to your audience, always put their needs first, and they, on the other hand, will reward you with their loyalty by visiting your blog and leaving responses. Just so you know, creating a blog doesn’t mean that you are trying to gain the attention of the whole world, rather, you are here for a special group that will appreciate what you have to offer to them.

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