Planning to design a brochure – know this that it has to be relevant and highly effective as it is the brochure that can contribute to the success of a company. If a brochure is well designed, then, it will educate the readers, attract an audience, increase the credibility and which will lead the consumers to take action.
So, how do you go on about to create the perfect brochure?
While it’s not exactly hard to create one, it’s not that easy either – that said, you will need to keep a note of a few things before you decide to go ahead to create a brochure.
Preparing the copy and images
Before you decide to work on the software, you, as the designer should know how long the copy is and what images you will be using – doing so will make it easy for you to decide about the details of the brochure such as length, format, font size, to name a few.
You should also remember not to use large blocks of text throughout the brochure – they are best suited for the headlines or for highlighting the important points; it will be enough for the people to get the point across them.
And don’t forget about the color!!
If you are designing a brochure for a company, get to know beforehand about their brand’s colors, and try to include them in the brochure – doing that will make the brochure look as it belongs to the company rather than just a random marketing element.
As for the images, you can try and make them as big as you want, but of course, don’t let them get pixelated and mess with the alignment of the brochure’s elements.
And even then, if you feel like you are not going anywhere with your brochure, you can keep it clean and simple, opting for a minimalist look.
Knowing your folds
There are various types of brochures, so, when you are planning to create one, know beforehand which type you want to go for, and based on that, plan your design elements.
Just take a minute and think about how the visitors will interact with the piece, and try to design the brochure keeping that in mind.
Make generous use of both images and text to reinforce the message – it is suggested that the graphic elements should be broken up with text, and possibly, with a whole lot of white space. If needed, quotes icons, and even symbols are also advised to be used.
Choosing the right fonts
There are hundreds and thousands of fonts that you can use to create a brochure for a company, but it’s best that you ask the company as to what fonts are they using – it’s your job to know what they use and then, using the same in the brochure to create a cohesive look.
Usually, there are no hard and fast rules as to how many fonts can you use while designing a brochure, but most designers opt to go for two fonts. That said, if you are planning to use fonts against a dark background, it is recommended that you at first, take a test trial to get a feel, and only when it feels right, you are advised to go forward.
Designing a pleasing flow
You are designing a brochure for a company, and of course, you have to make it pleasing – you don’t want the readers to grimace at the sight of the brochure, right?
And that means, you have to create an interesting one that the readers won’t be able to keep down – you need to balance the right amount of text and the visuals on each of the folds of the brochure, no matter which brochure type you go for.
Highlight the headlines and the main points where they need to be, use the right amount of white space, and yes, use high-quality images – even if your text is well balanced, but the images are pixelated, the brochure will turn out to be a failure. When using images, use as much high resolution as possible.
All in all, try to create a cohesive look in your brochure.
Creating an effective cover
You will need to create a compelling cover for the brochure if you want to attract the right kind of audience.
When designing a cover for a brochure, you should include only clear and concise information – also take note of the font that you use for the text on the cover; no matter what font you use, they should be clear and legible enough for people to be able to read from a distance, especially if the brochure is to be placed on a rack.
Instead of cluttering the brochure’s cover, it is suggested to use simple yet impactful imagery that best represents the company.
Including a clear ‘call to action’
Every brochure ever designed has one common goal – and that is, to get the readers to take action. A ‘call to action’ will need to be transparent and in a big way – it is recommended that you should make the statement as bold as possible, but of course, keeping in mind the design elements of the brochure.
Usually short sentences like ‘get in touch’ or ‘contact us now’ does the trick as they urge the readers to take action immediately.
Designing a brochure worth keeping
Usually, brochures tend to have a short life, and they often end up in the trash can after their intended use – and only a few, say, photography, furniture and fashion brochures are kept.
Have you ever noticed how the above brochures are designed? Brochures related to photography, furniture, and fashion usually adds tips along with the content for the users.
Similarly, when designing a brochure, you can also add information that will add value to the users such as a calendar, city guide or even emergency numbers – your choices are limitless.
And finally, when the brochure is finished designing, step back and look at the final product – see, if there are any points that need to edit. If possible, bring in a second a pair of eyes and let them go through the brochure.
Designing a brochure is fun but you do need to have considerations to keep in mind. Figure them out, and your brochure will be well ahead of your competitors.