So, it’s been a few years since you have a website – and it had already established you as a brand and a professional, and has rightfully portrayed your image that you had hoped. What’s more – you even have all the right pieces of content, and your followers’ numbers are on the rise.
But do you think that it will last forever? Of course not.
You may have all the right things at the right place, that is – the user interface, user experience and such, but it goes without saying that over time, they are going to be obsolete; that’s because technology keeps on changing now and then, and with it, the preferences of the users, and it just won’t do if you keep on using the same old useless technology in the face of the 21st century.
So, then, is it the time to redesign your website?
For this question, there are so many answers that you will come across – it mostly depends on who are you talking to, and what their experiences are – and the great thing is that there are is no right or wrong answer to this question.
So, then, should you redesign your website or not?
The answer to this question – you should and must redesign your website as often as you can; but, there are a few reasons that you need to look into before you can think of redesigning your website.
You are not getting the results that you had previously experienced.
Okay, so, you had gotten yourself a website and it was all good – you were getting the numbers that you had always wanted, but lately, you have noticed that the numbers are diminishing slowly.
And that’s when you knew that something is wrong – your website is taking too much time to attract the new customers; and that’s when it should come in your mind that something is seriously very wrong, and that means, you need to take action.
Take into note what those points are, analyze them, and based on that, if necessary revamp your pages that very instant – you should do everything that is required to solve your issues, and in no time at all, you will begin to see results.
Have your goals and strategies changed?
Nothing is constant in this world – and yes, that includes your goals and strategies too. You have made your website with some certain goals and strategies, but it’s obvious that they are going to change over time – and when that happens, it should be a cue to you that your website needs to undergo change.
Based on what your goals and strategies are, you should make the changes – and even if you are not planning to make any changes, it’s okay too, but remember that if your website is not getting the numbers that you are hoping for, then, it’s a given that you will need to change your strategies.
Are people leaving your website the moment they land?
If the answer is yes, then, you need to make changes to your website – and that too fast, before you lose all potential clients.
Even if your website is filled with relevant content, but if the people are not able to find them, do you think they will stay on your website and scour for them?
Not likely.
So, when it comes to your website, design (or re-design, if you are planning to) in such a way that it becomes easy for the people to navigate your website.
Don’t let your important content hidden – promote them, market them, and your efforts will be worth it.
Using the same old third-party tools
If you have a website, then, you must know that a website won’t be able to function well without the help of third-party tools – they may be ones which have helped your audiences to shop straight from your website, or they may even be able to go straight to your social media profiles with the help of the third-party tools.
But that doesn’t mean that you will keep holding on to the old ones. Do you know that now and then, new and better tools emerge, and with it, some new trends too?
You know, instead of using the old ones, you can take a look at these new emerging ones – who knows, they may even be better than your old ones?
But remember, even if you don’t want to go for the new ones, you may have too – say, if your website has become slow, take note of the third-party tools that you have been using? Are they still doing the work they are supposed to? Have these tools been updated to their latest version?
If not, then, well, you know the answer.
Is your website responsive and mobile-friendly?
You want to look into some information on an urgent basis, but the only thing you have on hand is your mobile – and you opted to look into the information on your mobile, but the thing is that – the website is simply not loading? Will you have the patience to sit through as the website is about to load? Obviously not, as many websites are available for you to go through.
Same is the case on your website – make your website responsive, and mobile-friendly too, so that your audiences won’t have to sit through when your website loads…very slowly.
Making sure to improve your content strategies
Each time the word ‘SEO’ comes into the picture, you should expect to change your website too – that’s because the algorithms of the search engine change quite often, and that means, you too need to change your website according to the recent SEO algorithms.
Take note of the following points – are the content of your website easy to find? Have the search engines able to find your content and index them?
Questions such as the above – they should form the basis that will allow you to figure out the changes that you will need to make to your website.
Just mark our words – once you figure out the changes that you will need to make to your website, do them, and you are bound to notice the changed reactions of your audiences.
We can vouch for you for that.