White backgrounds.

Who doesn’t love them?

From designers to non-designers, people simply can’t seem to ignore ‘white backgrounds’ – they are not merely blank and empty spaces that ought to be filled, but an art in itself.

Want to create a minimalistic website? Simply use a white background.

But, there’s one big glaring problem – there are any designers who simply don’t have any idea on how to use it effectively.

Simply using white space will not do – it will need to have a specific purpose, you need to know the reason why you are using it, and make the best use of it. White space needs to be used in such a way that it will create harmony with images, icons, buttons, and text. Use white space the right way, and it will become your best friend.

But first, what exactly is a white background or a space (for the non-designers – that’s what they think it is!)?

White is not simply a color, it’s a tone, or that’s what it means to the designers. Open any design editor, and you will see a blank page – it’s white, that means there’s nothing there. For many, white is the absence of color, while for others, it’s a neutral color. Associated with perfection, newness, cleanliness, honesty and new beginnings, white is the exact opposite of black, thus, creating a strong contrast between these two colors.

So, then, should you use white in web design?

Yes, you can and you should – why?

That’s because white is associated with minimalism in web design – white simply doesn’t mean only white, since white comes in a variety of shades such as vanilla, cream, linen, ivory and so on (as according to designers, pure white can be harsh for the human eyes).

No matter what niche the website is for, a white background is for everyone.

– Adding a white background to any website – it makes the design elements stand out and makes the text and headlines pop out, thus making them readable.

– White is considered to be a neutral color in most countries, so, there’s no need to worry about national traditions and differences.

– There’s no other color than white which can provide you with much needed negative space; plus using a white background gives off a minimalistic vibe.

So, how should you use a white background effectively?

Taking note of how to place elements

White space is simply not just space – as mentioned before, you just can’t simply use white space on a website, and be done with it.

To use a white space while designing a website, you need to make sure how you plan to place the design elements. Since white space is usually considered to be empty, you need to place the design elements in such a way so that it grabs the attention of the viewer and makes them notable, if possible.

Take the example of the official website of ‘Apple’ – they too use a white background for their website, and while – as previously mentioned – white has many shades, Apple has used a ‘pink white’ as their background, invoking a feeling of calmness and open-mindedness.

On the other hand, use black as the background – and it will invoke a feeling of drama and excitement, as seen on the website of ‘Contractor Gorilla’.

Taking note of what text to place

Have you noticed the homepage of ‘Google’?

It’s white, and that is why, it draws attention to the logo in the middle. Google knows this, and that’s why, they have opted for a white background.

Having the color ‘white’ as a background color – it will help you to focus on the elements on what is put on it.

Want people to notice your content?

Go for a white background – it will draw the attention of the viewers to your content at first glance. In short, a white background is one of the best ways if you want your viewers to focus their eyes on something – make the best use of a white background by letting it surround an important message.

Consider making a strong contrast

No matter what dark colors your content or design is – it will create a stark contrast against a white background.

Do you know why almost all of the websites have their content against a white background – that’s because the two colors white and black creates a strong contrast, thus making the text easy to read.

And the same rule applies to all the other elements too – icons, images – you name it – place them strategically against a white background, and see how they stand out.

White means simplicity

When it comes to white – less is more, and since white is associated with minimalism and simplicity, white background is best known to work with flat and clean website design.

Take for example the website ‘We Ain’t Plastic’ – it uses a white background while keeping the contents to a minimum. If your website has a white background, then, you can let off a few elements outside of the grid – trust us, it will create a strong focus on certain parts of the design.

Opting for clean and simple images

Since a white background is associated with minimalism and simplicity, the images that you choose for your website – they have to be minimalistic too, so that they can be in harmony with the white space.

Having a cluttered interface confuses the viewers with much information and is best avoided – or else, the viewers will lose interest as it will seem complicated to them. Use white space, and the right elements and your viewers will focus on the right spot, as you had hoped.

Opting for a not-so-white background

As mentioned before, there are many shades of white, and just because you want to have a white background, it doesn’t mean that you need to go for the pure white – instead, take a look at the various options of white.

Shades of white such as vanilla, cream, off-white, linen are a few of the choices that you can opt for.

Now, that you have known the best tips on how to make the best use of a white background while designing a website. Use it to the best of the knowledge that you have, and…

Increase in sales? Pointing the eyes in a specific direction? Plan to put a strong focus on the right elements?

It will happen automatically.


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