Not many business owner and entrepreneurs realize this that when it comes to e-commerce, simply focusing on web design and responsiveness is not it – granted they are important too, but not more than content strategy.
That’s right – while it pays well to fine-comb your e-commerce website in terms of web design, responsiveness, PPC advertising, and even customer service, but as mentioned before, nothing comes close to content strategy – you should make a plan on how you can improve your content strategy; that’s because your blog alone has the potential and power to sky-rocket your success for the long term.
You have the opportunity to rise above your competitors in the search engines – though you will need to make your blog posts SEO-friendly, but wait – this is just the tip of the iceberg. In fact, you can do so much more with your blog.
Let’s take a look.
Going in-depth about the individual products
For any e-commerce store, product descriptions are a must – but did you know that you can use a complementary blog post that will go deeper into the features that make up your product descriptions.
When it comes to blog posts, there’s a whole lot of opportunities for you out there to explore – you can write blog posts that deals only with specific products or say, certain features of a product; furthermore, you can also use these blog posts to boost the products under your brand.
To do that, you don’t have to be a master storyteller – no – but you must have the ability to transform your product descriptions into engaging and inspiring stories that will captivate your readers, and prompt them to use your products. Make them fall in love with your product – you can achieve this by replacing the sale-tone with a more personal one – do this, and you will see that your readers will be able to connect with you on a more personal level.
After all, who wants to deal with a robot? People want to know the story – the real person behind the brand.
Compiling multiple products into one blog post
If you are the owner of an e-commerce store, then, you must be familiar with the art of selling complimentary products that can add value to another product that a customer is about to buy.
Well, you can use the very same tactic for your blog post too – you can create a story based on a product, and add to that, a few other products from your brand that will complement the former. Show the customer how that can benefit from buying the whole gamut of products instead of just one.
But yes, do remember one thing – when opting to go for this tactic, don’t just simply group products that are not related to one another. Take your time and learn properly as to which products complement the other – and only then, expect the consumer to buy them from you.
Using your blog for giveaways and promotions
Who doesn’t love free stuff?
Organizing giveaways is one of the most powerful ways that you can think of for boosting your e-commerce store. People usually keep their eyes open when they see something that they are about to get for free with their purchase, or just any gift in general.
Incorporate the very same trick with your e-commerce store – what you need to do is to offers something valuable to the customer that they will actually use, and hence, the giveaways and the promotional items.
Though, you will be required to select the items at first, that you want to offer to the customers, and after done, you can use your blog to talk about them. What’s more, you can also do the very same on your social media handles and ask your followers to share and like the post – for even good results, you can comment on them to get more people involved.
See, your blog can indeed turn out to be the most powerful tool that you can imagine. So, why not use it to the best of your ability?
What about the ‘how-to’ posts?
There are various types of content that people love, and one such content is the ‘how-to’ posts – and people absolutely seems to adore them. They are one of the best ways to spark engagement in the online world – as they are just what the audience needs in regards to your products on how they can use and add them to their daily life.
There are many ways on how you can incorporate your products in the ‘how-to’ format. Based on what your niche is, you can teach your audience – assume the role of an educator with your blog, and in no time, you will see that it has boosted the sales of your products.
Converting the questions of customers into blog posts
Want to generate more topics for your blogs? You can do by converting the common problems or even questions, that your customer has and turn them into blog posts. Doing so is one of the best ways to show your customers that you do care about them, while on the other hand, the customers will develop an emotional connection with brand plus they will also feel that their voices are heard by the brand.
Based on the queries and the concerns that the customer has towards your products, why not create an in-depth compelling narrative that will focus on their concerns – do that, and it will turn your customers into loyal ones.
In the end, what should you focus on?
You, as the owner of an e-commerce store, should know that content is the main driving force of all the modern online business, and it’s high time that the e-commerce stores should learn to focus on that too – doing so, will make them stand out in the competitive market.
Use the tips in regards to your blogging game, and see how the customer acquisition and retention shots through the roof!!