When it comes to starting a digital ad campaign, you should know that it will only be successful, if you know how to make it work; and once, you get up your campaign off the ground with sales funnels, advertisements and email automation, you will, then, be able to review all of your analytics, and can see your business growing in leaps.
Right from setting your goals to defining your target market to the setting up of your budget, there are many things that you need to consider if you want to make your digital ad campaign a success.
So, let’s go through them, shall we?
Defining your goals
You are thinking of starting a digital ad campaign? So, what’s the end result that you want to see? Is it to be the ‘#1’ on Google searches? Or do you want likes and followers? Or maybe, conversions?
The options are literally unlimited, and so, it makes sense to have a clearly defined goal, lest you stray away from your path. If, however, you are unclear on what should you focus on, it’s best to take the help of a digital marketing agency that can help you out.
Speaking of goals, there are many that you can focus on – brand awareness, growth of followers, lead generation, conversions, to name a few, though your main goal should be ‘brand awareness’ – and even though, it’s quite a long way, but if users have started to associate your brand name with a generic term, then, you should know that you have made it.
As for gaining followers – it’s not that hard, but despite that, you are still going to need a digital ad campaign, and with the help of which, you can run follower growth ads on FaceBook and even ask them to like your page. If possible, you can send emails to your current clients and can ask for likes or follows.
Getting people to buy your product takes a lot of coaxing, and if you really want your visitors to turn into loyal customers, you will have to send them either an ad or email, and which they have to open to make a purchase.
Lead generation is one of the important steps in the conversion process, and if generating leads is one of your goals, then, you will have to make your users aware of your brand, making them interested, and which will finally lead to a purchase.
Taking all of these goals in mind, you have to include various other ones, in order for your digital ad campaign to be successful.
Defining your target market
What are the types of people that you want your brand to target? If you already have a website, then, you must already be running analytics and can pull out reports as to see which categories of people are buying your products.
Of course, if you are just starting out, then, you will need to do some research – you may check out your competition and see what type of customers they are targeting, and NO – don’t simply target their ones. Instead, what you should do – focus on finding your niche market and target them.
And one more thing – don’t try to focus just each and everyone as that simply doesn’t work. You want to run a successful digital ad campaign, right? You should find a well-defined audience that is specially crafted and curated by you, the business owner.
Defining your budget
If you plan to run a digital ad campaign, then, you will need to be prepared to come up with a budget – and that budget may rise if you are thinking of hiring a digital marketing agency. You will need to pay for services for running ads on FaceBook and Google, if that’s what you plan to do.
Set a reasonable goal first, and based on that, create a budget plan that best suit your needs, or else, you are going to bite more than you can chew.
Choosing the channel that you plan to use
You will probably want to focus as many channels as possible when you are starting a digital ad campaign. You shouldn’t – at least, not at first.
When you are just starting out, it’s best that you should focus on a few channels, namely – FaceBook, Instagram, Pinterest, and LinkedIn. Popular as they are, they will catapult your brand to great heights, and combine to that, Google Ads, your brand name will show up at the top of the search results.
Also, don’t forget to include ‘email marketing’ – it’s quite an integral part of any digital ad campaign – and while many neglects it, you shouldn’t as it is one of the very best ways to grow your business.
Managing your profiles on social media
Simply focusing on the social media channels won’t do – you will need to manage as well as monitor the accounts. Under no condition should you neglect your social media profiles – that’s because the growth of followers and reputation are two elements that many swear by.
When it comes to social media, you should always focus your attention on growing your fan-base and not just relying on your existing ones.
If you want your digital ad campaign to be successful, then, you will need to maintain your online reputation – and that means, interacting with your customers on your social media accounts and replying to disgruntled customers who give bad reviews.
And although responding to disgruntled customers may scare you, you shouldn’t make the experience like that – reaching out to them with experience will help you to build trust and rapport with them. And hence, it’s recommended that you, as the business owner, should always make sure to go through the comments and responding to the same.
If you want to start a successful digital ad campaign, you should always follow these steps – resulting in skipping any one of them will be very costly – after one step builds on the next one and vice versa.