Thinking of launching a website? If your answer is yes, then, it’s high time to get yourself in gear. When you are in the early stages of either launching a website or creating one, it’s always a good idea to put your best foot forward and start thinking about how to make your website tick.
And that means – SEO.
If you want to capture real organic traffic and sales – then, the best way to do so would be to give priority to SEO. But in a world full of competition, how can you make your website appeal to the masses?
Let it be known that optimizing your website for organic traffic is not easy, but that doesn’t mean that it is hard either.
All you need to do is to make sure to tick these ten checkboxes right before you decide to launch your new website.
1. Choosing the domain name
When it comes to SEO, the very first step that you should make sure is to choose the domain name carefully. Domain names are one of the ranking factors that search engines look for on what a website is all about.
If possible, try going for such a domain name which is not only short but also memorable, and as such, is less likely to create confusion among the visitors. If however, you are short on coming up with good domain names which will suit your website, you can take the help of domain name suggestion tools such as NameStation, DomainsBot, NameTumbler, Lean Domain Search, to name a few.
2. Performing keyword research
When it comes to SEO, performing ‘keyword research’ should be an integral part of your plan.
When it comes to researching keywords, make sure to be realistic – since your website will be brand new and hence, it won’t be in any position to compete for the popular keywords. In such cases, it is recommended that you should try to be specific and go for the ‘long-tailed keywords’. Say, for instance, your site being new will benefit more from specific words such as “east london vintage items sellers” instead of “vintage items sellers”.
3. Taking note of the website’s speed
When it comes to SEO, the speed of a website matters. Today, with the advancement of technology, the visitors are quite impatient and as such, they are not going to wait forever for a webpage to load – the best they will do is 10 to 12 seconds.
That’s why it’s always a good idea to select a reputable web hosting provider that will help you to make your site load faster and also providing the same consistent speeds in the near future.
4. Planning out the structure of the website
Even though your website is simple and consists of only a few pages, it’s still quite important to map out the structure of your site beforehand.
It may not look such a big deal right now when your website is small with only a few pages, but over time, your web will have to add many more pages. In such cases, before it becomes a mess, it is suggested that you should give topmost priority to the most important pages on your site and have them organized in such a way that visitors can easily navigate between them.
5. Making your website mobile-friendly
If you have been following Google during recent years, then you will know that they have updated their algorithms to be mobile-friendly.
Today, people spend most of their time on the phone and as such, it has prompted both the users and the search engines to expect the websites to have a mobile-friendly environment. So, keep note that when you are about to build a new website, it is essential to be mobile-friendly.
6. Optimizing the URLs of the page
Before launching a new website, make sure that you customize the URLs of each and every page of your website and in such a way that it makes it easy for the visitors to understand. The URLs should have to be able to communicate what is on the page, and for even great results, you can use target keywords for the page.
7. Optimizing the images on the pages
Each and every image that you insert on a web page – it provides you a whole lot of opportunities to optimize the page for your keywords.
It is recommended that before launching a new website, you should take out time to customize the names of the images so that you can include your targeted keywords. Not to forget – you should also update the alternate text of the image as well with your targeted keyword.
8. Writing unique meta descriptions
While the meta descriptions don’t exactly influence the rankings of a website, they do, however, plays a vital role in the click-through rates from the search engines.
When a visitor sees your web page in the search engines, it is the meta description of your site which they will notice first. Hence, it is suggested that you should always include relevant information in the meta description and try considering including your targeted keywords.
Any keywords that match the terms used by the visitors, the search engines will help to draw their attention – highlighting those words in bold – to the meta description of your site, provided you included those keywords in the meta description.
9. Linking your page to other websites
Want visitors on one website to know what’s on your website and visit it too? Then, the best way to do so is through internal linking – a way to let Google know what your web page is all about by going through the anchor text that you used.
Internal links are also a way of showing the search engines of how your different web pages are connected and drive traffic from a page of one website to another. If you want your visitors to spend some time on your website, adding internal links is a good way to go.
10. Submitting sitemap to Google
Google will have to crawl your new website, before showing up on Google. Though over time, Google will still automatically crawl your website without you having to do anything, still, do you have the patience to wait through all those months and who knows – maybe, years?
There is, however, a way to let Google crawl your new website – consider submitting your sitemap through the Google Search Console. You can even communicate with Google directly and tell them about your website.
Remember that SEO is an on-going and a long-term process and if you want your new website to show up in the search engines, then, you have to add in some real work by providing value on your website while attracting quality traffic around it.
No matter which route you decide to go for, always make SEO your top priority. Try to keep in mind that the sooner you start, the sooner you will begin to see results and the better off you will be.